Hello,
I'm Priyal

/PREE・yahl/

I’m a creatively driven problem solver who designs user experiences that are visually engaging, intuitively functional, and strategically aligned with business goals across both B2B and B2C.

My Super Powers

Storytelling

I simplify complex design decisions by crafting compelling narratives that align business goals with user needs.

Structure

With a knack for organization, I bring clarity to messy problems and structure to the undefined.

Cross-Functional Translator

My engineering and marketing background allows me to speak the languages of PMs, devs, and marketers to make design an inclusive process.

Curious Investigator

Having previously worked as a user researcher, I can ask the right questions and dig deeper into user behavior to inform design.

Experience

2024 - Present

Optipak

UX and Marketing Designer

Led the end-to-end redesign of a B2B SaaS CRM website, boosting conversion rates by 30% and reducing task time by 20%. Executed brand-aligned email and social campaigns to elevate digital presence, while managing high-deadline projects and collaborating cross-functionally to generate 200+ organic leads and drive customer conversion.

2022 - 2023

University of Maryland, Baltimore County

User Researcher

Led two independent longitudinal UX research projects on child-robot interaction and early learning, using interviews, surveys, focus groups (50+ participants), and field visits. Identified key patterns and pain points to inform impactful design improvements. Collaborated with cross-functional teams and presented insights at the 2023 ADSA Conference to an audience of 100+.

2022 - 2023

Maryland Early Childhood Leadership Program

UX and Marketing Designer

Collaborated with the advisory committee and leadership to expand brand reach and visibility. Created engaging social content, hosted interactive webinars, and promoted cohort classes through targeted communications. Maintained and optimized the company website to ensure seamless user experience and up-to-date content.

2021 - 2022

Chartwells Higher Ed.

Customer Experience Designer

Developed and executed UMBC Dining’s social media strategy through research, audience targeting, and content planning. Managed weekly posts, moderated interactions, and optimized Instagram and TikTok for greater visibility and engagement. Designed promotional materials for events across digital and physical platforms to elevate brand presence.

2020 - 2021

Radixweb

UX Designer

Improved customer experience by conducting qualitative interviews to uncover pain points across 20+ commerce pages, leading to targeted design improvements. Proposed solutions like auto-checks, contextual help, and improved error messages through interactive prototypes. Shared insights and new information architecture with a 15+ member UX team and streamlined developer communication through Confluence.

Internship

2022 - 2022

GoDaddy

Product Designer

Enhanced customer experience by identifying pain points through qualitative research across 20+ e-commerce pages and recommending UX solutions like auto-checks, contextual help, and improved error messaging. Contributed to end-to-end design processes—spanning user research, wireframing, visual design, and branding—while presenting design strategies and IA updates to a 15+ member UX team. Drove cross-team alignment by structuring insights in Confluence and fostering collaboration with developers and stakeholders.

2019 - 2019

Flourish

Digital Designer

Designed a range of digital and print marketing materials, including posters to launch a new product. Collaborated closely with designers and the sales team to understand the product line and create brand-consistent visuals.