It's me again!
Priyal

/PREE・yahl/

I bridge UX and graphic design to craft experiences that are intuitive, visually compelling, and strategically aligned with business goals across B2B and B2C.

My Super Powers

Storytelling

I simplify complex design decisions by crafting compelling narratives that align business goals with user needs.

Structure

With a knack for organization, I bring clarity to messy problems and structure to the undefined.

Cross-Functional Translator

My engineering and marketing background allows me to speak the languages of PMs, devs, and marketers to make design an inclusive process.

Curious Investigator

Having previously worked as a user researcher, I can ask the right questions and dig deeper into user behavior to inform design.

Chapters

Chapter 1

Flourish · Digital Designer · 2019

My first job was just shapes, color, and a launch deadline. Sitting next to the sales team taught me what actually makes a poster sell something, and gave me a craft instinct I still rely on.

Chapter 2

Radixweb · UX Designer · 2020–2021

Here, "looks good" met "works well." I ran workshops to map how people really used our tools, rebuilt the information architecture around it, and ended up owning an e-commerce site end to end, pushing traffic up 30%. UX and UI stopped feeling like separate jobs.

Chapter 3

Chartwells Higher Ed. (UMBC Dining) · Customer Experience Designer · 2021–2022

Running social for a college dining program meant competing with TikTok for attention. I learned to design for short attention spans and instant feedback, my first real lesson in designing for a brand.

Chapter 4

GoDaddy · Product Designer (Internship) · 2022

GoDaddy gave me the whole problem, not just a piece of it: research, wireframes, visual design, branding. I dug into pain points across 20+ commerce pages and defended the fix in front of a 15 person UX team. It's when I started feeling like a designer.

Chapter 5

University of Maryland, Baltimore County · User Researcher · 2022–2023

Grad school pulled me back to research, watching toddlers interact with robots across two longitudinal studies and 50+ families. What stuck wasn't the data; it was watching a child's trust in a machine shift in real time. I presented it at the 2023 ADSA Conference, but the real lesson was personal.

Chapter 6

Maryland Early Childhood Leadership Program · Digital Designer · 2022–2023

Alongside research, I designed for early childhood educators who hadn't opted into "branding." Webinars, social content, a website that needed to feel inviting instead of intimidating. Sometimes good design means making something feel smaller than it is.

Chapter 7

Optipak · UX & Graphics Designer · 2024–Present

Research, visuals, and strategy stopped feeling like separate skills here. I redesigned a B2B SaaS CRM site, lifting conversions 30%, cutting task time 20%, and driving 200+ organic leads through the campaigns alongside it. Five years of looking at problems from every angle finally came together.