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OptiPak

UX | Marketing | Graphics

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My Role - UX // Graphics // Marketing

Date - 2024 to Present

Scope - Graphic Design, UX, UI, Brand Identity, Photoshoot and Styling, Campaign Concept

Tools Used - Photoshop, Illustrator, Indesign, Figma

 

OptiPak is a fashion and lifestyle company that sells in-stock and customizable eyewear-related accessories. I spearheaded the creation and direction of original branding that significantly contributed to increased engagement and sales.

 

My responsibilities include enhancing their visual content across various platforms, including social media, print, and digital channels.

Packaging Design and Photography

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Email Campaigns

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Sliders

Product Artwork for Customers

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Website & Mobile Layout

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Outcomes

  • Redesigned a B2B SaaS CRM platform, increasing conversion rates by 30% through improved UX and interaction patterns.
     

  • Created brand identity, packaging, and marketing assets for fashion and lifestyle products across print and digital.
     

  • Led email and social media campaigns, strengthening digital presence through targeted, brand-aligned content.

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